One thing that often shocks my friends and family is when I tell them that I do most of my shopping at Wegmans. Of course, I am well-known for always being able to find the best deals and without fail, the reaction is usually “Wait – YOU shop at Wegmans? They are so much more expensive than other stores!”.
I can see why people might think that…but there is one problem: they are wrong!
When you think of Wegmans – what do you usually think? A fabulous sushi bar, $20 pastries that are absolutely gorgeous, and what seems like miles of prepared foods. Walk to the area behind the produce section (at least in my store) and there is a huge cheese selection stocked with some pretty expensive cheeses (as well as reasonably priced cheeses), dips & spreads as well as a Olive Bar that is just amazing!
And of course, there is my personal favorite – the soup bar (especially when they have the Roasted Corn & Shrimp Chowder available. My mission this winter is to come up with a copycat recipe of that!)
“See!”, they say. “Wegmans really IS more expensive!”
But here is the deal. They aren’t more expensive – they just have more choices! Tempting, delicious choices that can cause someone without any willpower to overspend! But once you head to the “regular” groceries – they are really LESS expensive than other stores.
Don’t believe me? Here’s why: