Walmart: NEW Coupon Policy!

Walmart has once again updated their coupon policy and they have made some really good changes!  I suggest that you print it out and keep it with you. Remember that Walmart doesn’t have the best reputation for notifying managers and employees of changes to their coupon policy (or even that they HAVE a coupon policy).  Please be patient with your store as they learn the changes.

The new policy states (I am changing the text color to red for what I consider the major changes, with some notes):

Walmart accepts the following types of coupons (see guidelines below):

  • Manufacturers’ coupons
  • Print-at-home internet coupons
    • Must be legible, have “Manufacturer Coupon” printed on them, have a valid remit address for the manufacturer, valid expiration date, and have a scannable bar code.
  • Competitors’ coupons that feature a specific item for a specified price
    • (Mindi’s Note:  For example, a coupon that says: Kelloggs Cornflakes $2.99.  This is like price matching from a competitor’s ad.  They WILL NOT accept any other store coupons that say, for example: $.50/1 Tide or 50% off Tide.)
  • Soft drink container caps
  • Checkout coupons
    • (also called “Catalinas”) that are printed at our competitors’ registers, have “Manufacturer Coupon” with specific requirements printed on them, a valid remit address for the manufacturer, valid expiration date, and a scannable bar code. (Mindi’s note:  WooHoo!)

Walmart does not accept the following coupons:

  • Print-at-home Internet coupons that require no purchase
  • Competitors’ coupons for dollars/cents or percentage off, buy one get one free, and double- or triple-value coupons

The following are guidelines and limitations:

  • Only one coupon per item is permitted.
  • Coupons must have an expiration date and be redeemed prior to expiration.
  • Coupons may exceed the price of the item. Change may be given or applied toward the cost of the basket purchase. (Mindi’s note:  this means that the cashier DOESN’T have to adjust the value of your coupon down…you can apply overage to other purchases!)
  • Walmart only accepts coupons for merchandise that we sell.
  • Coupons must be presented at the time of purchase.
  • We accept the following with Customer Service Supervisor/Management approval:
    • 40 or more coupons
    • Any coupon over $20
    • $50 or more in coupons in one transaction

Thanks Consumer Queen!

Never miss another deal again! Subscribe to Moms Need To Know by Email or via RSS Feed.


  1. Stacey says

    I am confused maybe someone can clarify. If I have a competitors ad that offer register rewards or carebucks off of product do they honor that bottom price?

  2. Shannon says

    My walmart told me that they do not accept any coupons for a free item that do not require a purchase. I had one from the manufacturer (not a printable one) and they wouldn’t take it. So according to this they should have taken it, correct. It was a ‘get a free coffee mate creamer’

    • Mindi Cherry says

      you are correct, the the problem is that those coupons that we get still LOOK like an internet printable, even though they are printed on that safety paper. I have had the same difficulties as you redeeming those coupons and not just at Walmart.

      However, I will tell you that my Target always takes them with no problem…might want to try there!

  3. Liz says

    Elk Grove Village, IL is refusing to follow this new policy. I asked and provided a copy and they said that they weren’t aware of a change in policy and couldn’t find it on the Walmart site. They refused to allow me to show them where it was on the site and did nothing to accommodate me after I waited patiently for 45 mintues. I’ve placed a call in to corporate, but be prepared for poor treatment at that store.

  4. Stacie says

    My question is if Walmart matches all as they say Bi Lo takes up to 10 coupons on any one item at a time — How can Walmart NOT do that and say they meet and beat their people out there ?